Week 12

I really appreciated the tips on writing headlines because I’ve never had to write them in my life. Therefore, I can use all of the help I can get.  I did enjoy writing them though. It was kind of like a game because you had to be clever and fit them in the right amount of space.

A helpful tip for writing headlines is that a comma may be substituted for “and” when one subject goes with two verbs. It also works the other way around; in headlines a comma may be substituted for “and” when two subjects go with one verb.  That helps reduce the length of a headline.

I also like the tip that says a colon may be used to indicate says or said. A tip that has been hard for me is that in multiple-line headlines, logical word groups can’t be split between lines. You have to really be cautious with those.

Lastly, I do have to say that I prefer upstyle headlines rather than downstyle headlines. I feel like downstyle headlines sometimes look like an unfinished sentence and upstyle headlines look like a title.

A grammar error I found this week was an advertisement that said, “Buy 2 get your 3^rd free. I know advertisements are allowed to break the rules sometimes, but if they were writing correctly they should have said, “Buy two and get your third free.” I would have never noticed things like that until I took this class.

Below is a picture of a very clever headline!