Blogs 13/14

Blog 13/14

1. Contrast: Contrast shows separation between design elements and allows elements to be emphasized or deemphasized.

2. Repetition: Repetition goes along with the idea of consistency. When there is repetition or consistency in a design, the viewer recognizes the piece as complete.

3. Alignment: Alignment concerns the placement of text and pictures. Making sure all design elements are aligned properly makes sure that the viewers’ eyes follow the natural progression of the page. It also keeps the page from appearing jagged along the edges

4. Proximity: Proximity keeps similar pieces of information together and organizes design elements. This is important because it places the design elements in the most logical places, allowing the viewers to easily understand where to find where a type of information would be before reading more in-depth.

5. Color: Color is an important design element. This helps the viewer differentiate design elements. Also, specific colors will draw the viewers’ eyes more than others.

6. Spacing (Whitespace): Spacing is important because it helps the viewers see the hierarchy of information. It also allows the viewers to see the design elements. Without spacing or extra white, negative space, then the design elements would blend together with no distinction.

7. Hierarchy: Hierarchy is a design element that is connected to proximity because it deals with the placement of design elements. However, hierarchy focuses on the importance of the information or order of elements.

8. Navigation (Orientation): Navigation and orientation are elements that are specifically important to web design because it involves the usability of the web page, allowing the viewers to use the web page with ease.

9. Typography: Typography is my favorite design element. By consciously pairing fonts together, the designer can control the voice of the information and the tone of the entire page.

10. The Golden Ration/Rule of Thirds: The Golden Ration or Rule of Thirds both state that there either is one area or are specific areas on a page that will draw the most emphasis. By using these rules, the designer can place the most important emphases or focal points for the viewer to focus on.

11. F Pattern Layout: The F Pattern Design was a new concept for me. This theory says that we focus on the information along the left-hand column as well as the information as we normally read left to right. This means that designers should place important navigation information along those lines.

12. Thinking for Different Devices: It is important to analyze a web page in multiple formats because the page will look different on a computer screen versus a phone or tablet screen.