One aspect of writing headlines that I wanted to touch on is
the point that the Headlines should be worded differently than the leads.
I’ve always found this to be a little difficult. It’s funny
because I can write a story just fine for the most part. All you’re really
doing is just saying what’s going on, and you put the most important things
first. But writing the leads and writing the headlines is just downright
annoying.
It’s annoying because these two things do essentially the
same thing. Each of them are a condensed version of the story that it precedes,
and it gives the most important information. So, the lead is the most important
info within about 25-30 words. But the Headline is even shorter than that. I always thought it to be a little redundant
to do that because you’re almost writing the same thing three times. One time
really really short. The second time really short. And the third time is the
full-length feature.
Learning how to get good at it just takes practice,
basically like anything else you can think of. But it takes creativity and
quite a bit of skill to make the headline intriguing, then getting to the lead
and keeping that even more intriguing to get the readers to read the rest of
the article.
It was something that I hated about the assignment, but also
something that I appreciated it, because it taught me a lot and made me realize
how creative a journalist needs to be every day even with the most mundane
things happing.
I feel like this is one of the hardest aspects of writing leads. While I can get a good lead, I always want to use the same phrasing in the headline!
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